Business-NGO partnership channels football shirts to children in South Africa

One Common Goal, http://www.google.com/imgres?um=1&hl=en&client=firefox-a&sa=N&rls=org.mozilla:en-US:official&biw=1366&bih=639&tbm=isch&tbnid=uLXbF9XsizE8fM:&imgrefurl=http://www.globalhand.org/en/documents/success_story_cs018&docid=fxiFEVd5dIfY9M&imgurl=
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In 2008, World Emergency Relief UK (WER) set up an exciting partnership with Johnstone’s Paint Trophy to raise funds and collect football shirts to send to football-loving youngsters in the deprived Paarl East Region of South Africa. The campaign, named ‘One Common Goal’, was launched by former English footballer, Mark Bright.

Further information

Categorisations

Partnership types

Project funding; Provision of goods

Regions / countries / territories

Africa: South Africa

Global issues

Children, youth and family welfare; Gender issues

Goods categories

Apparel & fashion

Business sectors

Retail trade