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This paper discusses the concept of corporate social responsibility (CSR) in China through an exploration of the way in which CSR operates in large retailers both in the Chinese and the international context.

In the Chinese context, there are differences between the Chinese and international retailers, with the former reporting more on economic dimensions, including philanthropy, and the latter more on product responsibility – contentious labour issues and the environment receive relatively limited attention in both groups in China.

The paper concludes with a discussion of the implications for research and practice.