Beluah London
Beulah London is a luxury fashion company, founded in 2011 by English aristocrat Lady Natasha Rufus Isaacs and fashion designer Lavinia Brennan, that dedicates itself to social justice in its employment of Indian human trafficking victims to manufacture their clothing and accessories.
The corporate philosophy behind the brand is to provide an alternative livelihood and new life to victims who have been rescued from the sex trade. The founders of Beulah London have contributed to UN.GIFT, a learning tool on human trafficking for the private sector.
Beulah London is considered a socially conscious brand which, through the manufacture of its fashion items, works with women who have escaped the sex trade in India, and has been giving a boost to the fight against human trafficking together with the UN’s Office on Drugs and Crime, UNODC. To succeed in this fight, Beulah London has set up an ethical clothing company by employing rescued sex trafficking victims in India.
In October 2011, Beulah London showcased three exclusive items in its autumn/winter show featuring the Blue Heart, an international symbol against human trafficking: a silk georgette Sabtiri Dress, a silk Shibani Scarf and a cotton Beulah bag. The items were made by women from two Beulah supported projects in India: Freeset and Openhand. For every dress, scarf or bag sold, a proportion of the profits goes to the Blue Heart Campaign, which also supports the United Nations Voluntary Trust Fund for Victims of Human Trafficking.
The UNODC Blue Heart Campaign calls on all sectors of society to join the fight against what is a violation of human rights. The campaign aims to raise awareness of human trafficking as a modern form of slavery that exploits millions of people around the world and to prevent more people from becoming victims.
It has received endorsements from several organizations for their commitment to social justice, including ECPAT-UK, Freeset, and the Dalit Freedom Network.