Cadbury and Earthwatch conduct joint research in sustainable cocoa production
In December 2004 Cadbury launched the Earthshare programme. The Earthshare programme creates a partnership between all stakeholders interested in cocoa farming in Ghana: Earthwatch, Cadbury staff and business units, early careers Ghanaian scientists, researchers, local communities in Ghana, universities and NGOs.
The Earthshare programme has engaged individuals from both Cadbury businesses and from local communities, in scientific research to investigate key issues around biodiversity and cocoa productivity in cocoa growing regions of Ghana.
The programme has to date focused on scientific research to inform strategies that aim to increase understanding and promote action for sustainable cocoa production in Ghana. The programme has led to a better scientific understanding of cocoa sustainability issues, a plan for ecotourism at the cocoa farm in the Eastern Region of Ghana, and the engagement of over 100 Cadbury stakeholders in scientific field research and associated personal development.