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Diageo has published its first “Sustainable Packaging Guidelines”. The Guidelines represent the company’s global policy on ensuring that packaging is increasingly sustainable and reflect Diageo’s commitment to a holistic approach to reducing the company’s overall impact on the environment across the whole of its value chain.

The guidelines define Diageo’s approach to sustainable packaging based on the common principles of ‘reduce, reuse, recycle’ and include examples of best practice as well as recognition that working with suppliers and other stakeholders is key to delivering its ambitions.