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In 2003, Adidas group built a partnership with the international health care provider Marie Stopes International (MSI). Based on the research and survey work that was conducted at supplier factories in Vietnam, a broad-scale project aimed at addressing the fundamental sexual and reproductive health of workers was developed.

During the course of 2005, MSI was heavily involved in the roll-out of several critical projects relating to HIV/AIDS in Yunnan, supported by Adidas.
As a result, in 2005, the implementation phase of the Vietnam programme started, with the establishment of a permanent reproductive health clinic to serve workers and the surrounding communities. Since then, a mobile team has been traveling out from the clinic to the factories to provide a range of services including training factory clinic staff, basic reproductive clinical services, distribution of information and educational materials, and direct training of volunteer workers as peer-group leaders.

Over 4 years of implementation, the project provided 118,000 reproductive health services to 52,000 workers at 14 supplier factories with the involvement of 225 health facilities. Close to 600 young workers were recruited and trained to become peer educators and provided basic knowledge on reproductive and sexual health, including HIV prevention, to 47,000 workers.

In 2010, the World Bank granted MSI Viet Nam and the Viet Nam Center for Community Reproductive Health 100,000 USD to expand this project to three more factories. The new project, named “Organizing Services for the Reproductive Health Needs of Migrant Workers through Social Franchising for Private Health Providers and Mobile Outreach in Hochiminh City and Binh Duong Province”, aims to maintain and consolidate the results achieved by the previous project.