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The Inter-Agency Council Against Trafficking (IACAT) and the International Justice Mission (IJM) together with the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) conducted an Anti-Trafficking in Persons Conference for Media Practitioners entitled “Human Trafficking Beat: Combating Trafficking through Responsible Media Partnerships” at the Richmonde Hotel, Ortigas Center, Pasig City.

In June 2012, IACAT and IJM, in collaboration with KBP, conducted the conference in order to raise awareness of media professionals on relevant human trafficking issues, pertinent laws and issuances, confidentiality requirements, as well as gender-sensitive and child-appropriate approaches to reporting.

In the same event, KBP issued a Manifesto for Media Practitioners on Combating Human Trafficking seeking to help the government in its fight against human trafficking. To this end, the KBP said they shall observe the highest ethical and professional standards in reporting and covering cases of trafficking in persons. KBP also pledged to raise awareness of the public by having public affairs programs and commentaries on human trafficking.

The purpose of the KBP is to elevate professional and ethical standards in Philippines broadcasting, promote social responsibility in broadcasting, and work for the advancement of the broadcast industry and protect the rights and interests of broadcasters, seminars and conferences. The KBP, in its pursuit to provide fair, factual and objective reporting and broadcasting, promised to be sensitive to vulnerable situation of trafficked victims, so they are not re-victimized or re-traumatized. It also pledged to protect not only the identity of the trafficked victims, including their family members, directly or indirectly.