This publication highlights the link between disaster risk reduction and public-private partnerships. As the flagship UN document for disaster reduction, the Hyogo Framework for Action (2005) in its priority action 4 “Reduce the underlying risk factors” is requesting the promotion and establishment of public–private partnerships in order to better engage the private sector in disaster risk reduction activities. It encourages the private sector to foster a culture of disaster prevention, putting greater emphasis on, and allocating resources to disaster preparedness activities such as risk assessments and early warning systems.