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From Challenge to Opportunity: The role of business in tomorrow’s society, a paper from the Tomorrow’s Leaders group of the World Business Council for Sustainable Development (WBCSD), presents a fresh perspective on the role of business in society. The paper sets out a model through which companies can see their role, suggests which are the main issues with which companies should engage, and asks critical questions that companies and those they work with need to discuss and resolve. It focuses mainly on the perspectives and experiences of global businesses, with the understanding that some themes are also relevant to smaller companies and those relating within one country.

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