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Construmex is one of CEMEX’s vanguard social initiatives. It was launched following the company’s experience resulting from Patrimonio Hoy, a preceding low-income market and socially minded business initiative. Since its inception in 2001, Construmex has helped more than 14,000 Mexican migrants in the United States improve, build or buy a house for themselves or their families in Mexico.

By playing an intermediary role between the Mexican migrant in the United States and their designated contact or beneficiary in Mexico, Construmex helps to increase the resource efficiency and effectiveness of the intended housing investment. This case examines Construmex’s challenges and innovations serving low-income markets, as well as the variety of partnerships necessary for successful commercial transactions that are opened in one country and closed in another.