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Gambia is Good is a fresh produce marketing company which was conceived as a partnership between Haygrove Limited and Concern Universal, a leading development charity, with the purpose of linking small scale rural producers with the high value tourist market.

Seed funding for the venture was secured from the Department for International Development Business Link Challenge Fund and from an investment of Haygrove’s annual profits.

With Concern Universal’s network of local partners and Haygrove’s commercial acumen, Gambia is Good has been able to inspire entrepreneurship at the community level and deliver a marketing service which is of equal value to producers and buyers alike. Since it started trading in 2004 the business has come a long way and now collects from more than 1000 farmers, supplying 20 tonnes of produce per tourist-season-month to more than 40 hotels and restaurants.

In 2008, Haygrove was proud to be one of the ten winners of the 2008 World Business and Development Awards (WBDA) for their part in creating Gambia is Good.