FLO and ARM launch Fairtrade and Fairmined Gold Standards
The Fairtrade Labelling Organisations International (FLO) and the Alliance for Responsible Mining (ARM) have developed the first ever third party independent certification for gold to bring about social, environmental and economic development in artisanal and small-scale mining communities.
The partnership will enable both organisations to meet shared strategic objectives, creating a system to ensure that artisanal and small-scale miners (ASM) can earn a better price for their gold. The partnership will be communicated on product via a co-labelling hallmark using both the FAIRTRADE and FAIRMINED Marks.
Fairtrade and Fairmined gold will be initially launched in the UK and then rolled out to other countries with a long term vision of capturing 5% of the gold jewellery market over a 15-year period, totalling 15 tonnes of Fairtrade and Fairmined gold annually.