Black Eyed Peas Peapod Foundation and Adobe Youth Voices Public Service Announcement
The Peapod Foundation, created by the Black Eyed Peas, collaborated with Adobe Youth Voices, a non-profit spearheaded by The Adobe Foundation, to create a new public service announcement to demonstrates the power of the arts and technology to engage youth from underserved communities.
Through their collaboration, the Peapod Foundation and Adobe Foundation have launched two Peapod Adobe Youth Voices Academies that will give kids access to use video, dance, music, and art to spark social change in their communities.
The academies will incorporate a high-tech curriculum developed by Adobe Youth Voices with the latest professional-grade multi-media production software – including Adobe® Creative Suite® 4 Master Collection Suite, donated by Adobe Systems Incorporated, and professional music studio tools for a state-of-the-art recording facility donated by the Peapod Foundation. In addition to mentoring in the performing arts, youth participants will receive structured multi-media training in video, audio, photography, design and art, enabling them to creatively express their points of view on vital issues and contribute to social change in their communities.
The aim of the campaign is to nurture self-expression, creativity, community involvement, and digital literacy among young people — the kind of education these organizations feel is critical for today’s youth.