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Since 1998, Sara Lee Switzerland has been sponsoring Terre des hommes (Tdh) annual event, “Street Child for a Day”, through the provision of shoeshine sets.

Sara Lee Switzerland, with its headquarters in Lupfig, Canton of Aargau, is the leading supplier of shoe care products, insoles and accessories under the label Bama. All over Switzerland, school children show their solidarity with the poorest children in street situation in the world and make people aware of their dramatic situation by doing typical street child jobs like cleaning shoes. The event takes place each year on the 20th of November, the International Day of Children’s Rights.