The "Cocoa Plan" between Nestlé and cocoa farmers
Nestlé is guided by the principle of creating shared value for shareholders and society in a manner that is integrally linked to its core business strategies and operations. It is called “Creating Shared Value (CSV)”; value created for shareholders, employees, farmers, consumers and the communities where the company operates.
In line with this principle, Nestlé is training farmers in Ecuador and Côte d’Ivoire to help them to increase yields, reduce disease, respect the environment and produce a better quality crop which attracts higher prices.
Look at the video to have a better understanding of Nestlé’s goals through this project. Nestlé has conducted many similar projects in different parts of the world, that you can discover by reading our related article “Shared Value between Nestlé and crops producers”.