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Casio America joined hands with the National Breast Cancer Foundation (NBCF) in launching a new digital camera, the EXILIM EX-Z75 Pink Ribbon.

The body of the camera is pink, a pink ribbon is embossed on the case, and the strap looks like a pink ribbon. The camera reached the market in October 2007, and part of the proceeds from sales went to the Breast Cancer Research Foundation via the NBCF. Casio America hoped that by purchasing the EX-Z75 in honor of breast cancer patients and survivors, users would capture every valuable moment with their friends and family.