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The leading West-Swiss Book and Culture Club, France Loisirs Suisse, permits Terre des Hommes to include its appeals in their parcels to customers, thus offering a channel of private distribution.

This gives Terre des hommes an ideal opportunity to save considerable costs. In 2005, more than 60,000 bulletins were sent out to customers of France Loisirs, who are now sensitised to Terre des Hommes’ concerns.