Philips Electronics India Ltd is resorting to innovative pricing and customer engagement models in India to gain market share and acceptance by ‘bottom-of-the-pyramid’ segments and enterprise customers. Clean energy is the common pitch that Philips is making to log in higher customer numbers through such innovations.

For instance, in one such initiative, the company has collaborated with Washington-based C Quest Capital (CQC) to supply 2.6 million compact fluorescent lamps (CFLs) to official residences of employees of the Indian Railways. These CFLs have a life of 10,000 hours and will be supplied free of cost to the Railways under the scheme and available on exchange with energy-inefficient incandescent bulbs.