Expertise.com has written a document to guide small business owners to optimize their online presence.

In the current business environment, having a website is a necessity for entrepreneurs, small businesses, home based businesses, and anybody selling products or services. Regardless of what marketing methods are employed, enabling potential customers learn more about you is key to creating and developing new customers. In fact, studies show consumers are looking for more than just basic information when searching online or on maps, but also expect to find other information – such as business hours – and photos easily. According to research conducted by Google, consumers are 38% more likely to visit and 29% more likely to consider purchasing from businesses with more complete listings.

This guide has been created to help entrepreneurs and small business to improve their digital footprint.