Population Media Center
Unverified non-profit organisation
Population Media Center works worldwide using entertainment-education for social change. PMC’s programs encourage positive behavior change among the audience.
PMC uses sophisticated audience research methods and multiple media to target its message, focusing efforts in countries and regions with the highest need, supporting local producers and writers to create indigenous programs.
PMC works with national and local broadcasters to air locally-produced programs.
Since PMC’s inception, the organization has been a pioneer in the use of new methodologies for informing people about reproductive health issues and promoting behavior change.