Population Services International (PSI) - India
Unverified non-profit organisation
Population Services international (PSI) is a US-based non-profit organization that harnesses the vitality of the private sector to address the health problems of low-income and vulnerable populations in 70 developing countries. PSI, with programs in safe water/oral rehydration, malaria, nutrition/micronutrients, family planning and HIV/AIDS, deploys commercial marketing strategies to promote health products, services and healthy behaviour that enable low-income and vulnerable people to lead healthier lives. Products and services are sold at subsidized prices rather than given away in order to enhance their perceived value, increasing the likelihood of use, and to motivate commercial sector involvement. In India the program focuses on HIV/AIDS, family planning, maternal and child health.