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Philips digs at bottom of the pyramid
![](/assets/icon/ResultItem_Resource-6b5df47f9962384397281df9aa4f483a4dd36e8c72055634c55ad0ee37a4c205.gif)
Philips Electronics India Ltd is resorting to innovative pricing and customer engagement models in India to gain market share and acceptance by 'bottom-of-the-pyramid' segments and enterprise customers. Clean energy is the common pitch that Philips is making to log in higher customer numbers...